Toy Story was getting its own land at Walt Disney World and we wanted to surprise fans with a big reveal.
So we took Disney’s iconic Pixar Ball and put fans on a scavenger hunt across the internet to find it during the Oscars.
The activation generated 5.6 billion social impressions in under 4 hours.
Triscuit wanted to introduce the world to their new Wheatberry Clusters. And as the brand’s first ever non-cracker product, it needed a little explaining.
COVID-19 had an unprecedented impact on the travel industry. So as the country moved to reopen, we moved to kickstart tourism’s recovery with an industrywide campaign like never before.
Together with the USTA’s 75 partner organizations, we inspired people to start making plans again by reminding them of the joy of travel when they needed it most.
Triscuit is all about starting simply. So one day, we went on a crowdfunding site and flash funded every single project focused on simple ingredients.
Everybody knows America’s favorite cough drop. But did you know HALLS has a whole line of drops for just about every malady?
Whatever life throws, coughs, or sneezes your way… this calls for HALLS.
There’s a certain fearlessness that comes with bringing along some Benadryl.
It doesn’t just give you confidence to deal with anything life throws at you… it might even have you asking the world to do its damndest.
Disney wanted to reach the Hispanic target with a humor-first campaign. So we created a tongue-in-cheek social series starring Hispanic comedian and influencer Laura Di Lorenzo.
There’s nothing Kool-Aid Man loves more than a good crash. So we crashed the premiere of the biggest show on TV – and the biggest, iciest wall of them all.
We introduced moms everywhere to a new soft-baked snack from Teddy Grahams.
The healthcare category is filled with tired tropes and meaningless jargon. So we stood out by connecting with seniors on a more human level. Because that’s what Oak Street Health is all about.
Walt Disney World has all the tools and tips you need to make planning a family vacation easy, but getting our Hispanic target interested in learning about them was hard.
So we leaned into humor to add some Disney magic by creating a series of edu-tainment vlogs.
During my freelance stint at DraftKings I churned out dozens of quick-turn TV spots starring ubiquitous personality Jessie Coffield.
While the work was promo-heavy in nature, my team pushed to elevate the brand voice to be more conceptual, funny and human. Everything was written, shot and edited in mere days. Here’s just a small sample.