The launch video teased the release of two Game of Thrones inspired Kool-Aid flavors, which fans could win by tweeting with #ForTheIce or #ForTheFire. Thousands of canisters were delivered on-demand within hours of social participation.
We also gave one lucky fan the chance to win a real life “krash” from the world’s most iconic party krasher…
Credits
AD: Courtney Coha
ECD: Dave Reger, Michael Straznikas