A series of three TV spots followed the Luxo Ball’s journey across the country to Walt Disney World for the reveal of Toy Story Land. The films aired during the Oscars, driving fans online to #FollowTheBall.
Awards
Winner, Shorty Awards – Best Use of Twitter
Gold, National Addy Awards – Social Media Campaign
Gold, National Addy Awards – Integrated Advertising Campaign
Bronze, ADC Awards – Social Media
Shortlist, Webby Awards – Best Use of Stories
Credits
AD: Courtney Coha
CD: Matt Doherty, Sam Spratlin, Andres Arlia